When business creates a brand identity for themselves, they're essentially applying brand values to all visual and intractable elements used to promote their business. Brand identity is more than just a logo, it consists of a variety of uniformed marketing materials, such as:
• business cards
• letter heads
• product packaging
• assigned uniforms
• and much more!
Brand identity also allows businesses to create a consistent style and message to their marketing materials to gain the trust of prospective clients and customers. In fact, according to in a study done by Lucidpress , consistent presentation of a brand increases that brand's revenue by 33% (Lucidpress, 2019). Creating a brand identity also creates authenticity and awareness, and if companies want to have a connection with their audiences, consumers believe businesses need to "get real". In a study done by Stackla, 86% of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2019). An effective brand identity can help to build and maintain customer loyalty in a brand, since it allows customers to make a connection between a product and the company.
DAT Promotional Marketing's team of print and digital designers have the expertise to help any business add a unique visual flair, personality, and genuine trust so that you stand out amongst the competition!