The purpose of a company's logo is to give a unique, high impact, eye-catching, and unforgettable visual of your company name, as well as the products/ services they provide. The logo design should both promote your business, and build brand identity.
Why is a logo important to establish for every business? Because it grabs attention, makes a strong first impression, is the foundation of your brand, separates you from competition, fosters brand loyalty, and is expected by your audience. In a study done by Lucidpress, they found consistent presentation of a brand increases that brand's revenue by 33% (Lucidpress, 2019). Logos can be used EVERYWHERE in a business' branding, marketing, advertising, and promotion, so having the right one that speaks to your company's identity is essential. An article in Forbes says that finding the right designers to create your logo is important because "the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit." (Forbes, 2018)
DAT Promotional Marketing's team of graphic designers have the expertise and ability to help any business create a logo that promotes their personality, sends the right message, and generates genuine trust to consumers so your business to stand out among the competition.